Launching a new Airbnb listing in 2024? Understand that the launch phase is critical for setting the stage for your long-term success on Airbnb or any other platform. In this video, we go into the essential strategies for a successful launch, emphasizing the importance of optimizing every aspect of your listing before going live.
Learn why taking shortcuts, like using subpar photos or going live with incomplete furnishings, can hurt your listing’s performance. We’ll explore why fully optimizing your listing from the start is crucial for achieving a high conversion rate and securing a prominent spot in search results.
I share how the initial performance of your listing can create a positive or negative cycle. Doing well from the start can lead to sustained success, while a poor launch can hinder your visibility and bookings.
With recent changes in how platforms use reviews in their algorithms, understand the importance of guest satisfaction. We’ll discuss how positive reviews from your target guest demographic can give your listing a boost in search results.
Whether you’re new to hosting or expanding your portfolio, these insights are invaluable for anyone looking to make a mark in the competitive world of short-term rentals. Get ready to launch your property the right way and set yourself up for long-term success!
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Expand Transcript
What’s up guys, in today’s video, we’re gonna be talking about launch strategy. If you’re just launching a brand new listing for the first time in 2024, on Airbnb, or really, for that matter, matter, any other short term rental platform, the launch period for your new property is one of the most important if not the most important time for your listing to perform really, really well, it’s going to set the stage for how well your listing is going to perform longer term. And you want to make sure you’re using the most up to date strategies so that you’re not leaving a whole bunch of money on the table.
Airbnb has changed a number of things since they first got started. And even over the last six and 12 months here about how you need to optimise your property, what you need to actually do in order for it to perform really well in search rankings. And I want to share with you all of my tips and tricks and strategies for performing really well out of the gate on a launch of a new property. And I’m going to specifically share with you towards the end of the video as well, some of the things you want to be really, really careful of that are new updates to the way these different search algorithms work. And what you need to do in order to perform on a launch. So to start with, you want to make sure that you’re launching on the best foot. And so in order to succeed with a property long term, it’s super, super important that you launch once everything is fully optimised and ready to go. I see a lot of people taking shortcuts on this and thinking, Well, I can just wait and get professional photography a couple of months down the road or a week from now, why don’t I just shoot some pictures with my phone, and then just launch it and get it up there. So I don’t miss out on a bookings. Or you’ll be missing a large furniture piece that you know is going to be delayed because of delivery timelines, these different things. And so you go well, why don’t I get the photographer over here, get them to shoot it. And then I’ll just get them to come back in a month or an hour or two months from now and come and shoot that big furniture item or that big amenity or whatever it might be. There’s a bunch of different ways that I see people cutting corners just to get their listing live on the market as quickly as possible. And I highly recommend against doing that. The reality is that doing any kind of corner cutting before a launch is a really good example of the common saying you’re stepping over dollars to pick up pennies. Yeah, sure, you may get an extra one or two or three nights book hack, you might even get an extra couple of weeks booked if you’re able to launch sooner rather than later. So I’m not saying slow down and just wait and let the property sit vacant. But the reality is that you’re going to pay a price if you have to cut corners in order to get those extra few nights of bookings. And the corners that you cut are going to cost you a lot more in the long run than what you’re going to make an additional income by getting those few extra nights booked. Because what ends up happening is if you launch with a sub optimal listing, sure, you might get a couple of extra nights booked, but your conversion rate on your launch is going to be lower, because fewer people are going to want to book your place because either you don’t have the right photography, or you didn’t spend enough time on optimising the listing, or you don’t have the right amenities or all the furniture, all these different things. And so because that conversion rate is going to be lower, you’re going to miss out on bookings as well. And so you might be thinking to yourself, well, you know, what does it really matter, it’s going to even out in the end, I’ll make a few extra bookings by getting it up earlier I’ll miss out on maybe booking are too long run. But the problem there is that if you miss out on a couple of bookings and your conversion rate drops. Now suddenly, instead of being at the top of the first page of search results long term on Airbnb when they see that your conversion rate is really high and want to highlight your property to more people. Now you’re suddenly further down on that page, or you dropped to the second page or the third or the fourth. And that is where you really see the cost come in. Because if long term over the next six months, you end up being on page two or three or four of the search results as opposed to page one, you’re going to miss out on countless additional bookings that you could have otherwise gotten on your property. And that is undoubtedly going to cost you a lot more than those few extra nights you would have filled up guys just want to take a quick break here to say that for those of you watching, who want to build cashflow, and long term wealth by purchasing Airbnb and short term rental properties, there’s a link in the description right down below for a free training that will walk you through my exact strategy for investing successfully in Airbnb ease. Now, if you’re not ready to actually buy properties, and you want to get started managing other people’s properties on Airbnb the same way I got started and build a full time income managing other people’s properties. There’s actually another free training linked in the description down below as well. There’ll be a really great fit for you. So whether you want to invest in short term rental properties and actually build amazing cash flow and long term wealth by acquiring the asset buying the properties themselves, or you’re looking to earn a full time income managing other people’s properties on Airbnb. We’ve got some awesome trainings that are linked in the description down below. That will definitely help you out. When you sign up for the trainings. We’re also going to send you a Few other tools and resources completely for free just to help you get started. Again, the links to sign up are in the description down below. And both trainings and all the tools are completely free. So make sure to register for the trainings, links in the description down below. Now the big problem with Airbnb and performing really well on it is that if you’ve performed really well, it’s a positive flywheel. But if you perform really poorly, it’s a negative flywheel. So launching an effectively means that you’re going to fall lower into the search results, falling lower into the search results means that you’re now going to get fewer bookings, getting fewer bookings means you’re going to now fall lower into the search results. And you can see already how that cycle starts to emerge. And now you’re heading in the wrong direction. Whereas if you launch really, really well, you nail everything you come out of the gate really, really strong, then you’re gonna get a whole bunch of bookings, because you get a whole bunch of bookings, you climb up higher in the search results. Because you climb up higher in the search results. As long as you keep doing things, well, you’re gonna get more bookings, because you get more bookings higher up in the search results you go. So you get a positive flywheel effect going in the other direction. So that’s ultimately what you want, which is why it’s so so important to not cut any corners. Now, one additional thing that’s relatively new to Airbnb search algorithm is the way that they factor reviews into your search performance. Now, it used to be long ago, that just basically all you had to do to get up higher in the search results was get good conversions. And as long as you did that, you’re going to climb higher. But now Airbnb is focused not only on generating immediate results from getting people to book properties on Airbnb, but they’re also thinking long term as a company. And they know that it’s going to be really important that the guests that book through Airbnb, actually have a really great experience and leave a positive review. So that way, they’re going to come back to Airbnb as a platform the next time that they want to book a place for travel. And so for that reason, it’s increasingly more and more important to make sure that you get really, really happy, satisfied guests. Now one thing that’s really cool, in my opinion about the way that Airbnb Now does this is that they’ll recommend your property more to the specific types of guests profiles that actually tend to book with you and leave really positive reviews. So if Airbnb sees that groups of eight keep coming and staying at your property, and they keep having an incredible time and leaving you a bunch of five star reviews, then when people are searching for a place to stay for eight people in their group, they’re going to be more likely to show your listing higher up in the search results. Similarly, if people who have groups of two people now suddenly are staying at your place, but they’re not leaving very positive reviews, they’re going to stop showing your properties much to those types of travellers. So it’s really, really important that you get great reviews overall, and that you have a good guest satisfaction process in place to make sure you get great reviews. Because not only is that going to give you better rankings, which is going to increase your conversion rate. But it’s also going to lead to more traffic as Airbnb shows your listings to more people. But you also want to make sure especially sure that you’re catering really effectively, and making sure you get really, really great reviews from any guests that are staying who are your ideal avatar guests. So for me with larger properties, that means that I really want to pay attention to do a great job of satisfying my larger groups of guests, 810 people, because I know those are the groups that are typically willing to pay the most for the property, they’re willing to pay top dollar. And so they get really great reviews and get my listing shown to more of those groups, I’m going to be able to accommodate higher nightly rates, I’m going to get more revenue more money for me. So that ultimately is a really important piece you want to factor in is just making sure you have a really robust guest satisfaction posts in place to make sure you’re constantly getting great reviews, and pay extra special attention to making sure you get great reviews from any of those ideal avatar guests that are staying with you that are high dollar value guests that you know you want to make sure stay with you again, also gives you a reason to maybe go a little bit above and beyond with something like a gift basket or maybe just additional support for any of those you know more ideal guests that are paying a premium to stay at your place. So those are all the things that you need to do and that I would highly recommend you do if you want to launch a new listing successfully and come into the gate strong here in 2024. If you have any other thoughts, questions, comments, anything you want to ask me or let me know about, just let me know in the comment section down below. 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Last but not least if you are here watching this video and you’re not yet subscribed, make sure you hit the subscribe button and do so we post two new videos every single week here on the channel and have been for years now helping you to succeed with Airbnb and short term rentals, whether you’re managing other people’s properties, hosting, investing, whatever it might be, and by the way, we’ve got links down the description for some free trainings down below there. going to help you with any of that so hopefully this is all helpful for you if it was again let me know like the video give me a comment subscribe otherwise thank you so much for watching this video and I’ll see you in the next one bye.