Are you looking to increase the visibility and appeal of your Airbnb listing? In this video, I’ll take you through a range of creative strategies, from basic enhancements to more innovative approaches, designed to make your property stand out on online travel agencies like Airbnb and Vrbo.
Optimizing the Cover Photo: Understand the significance of your listing’s cover photo. Learn how to analyze successful Airbnb home pages for inspiration and ensure your cover photo captures attention in search results.
Leveraging Email Marketing: Discover the power of collecting guest emails, for instance, using a tool like StayFi, and how to utilize monthly email campaigns to drive bookings directly or through OTAs, potentially saving fees.
Utilizing Instagram for Aesthetic Appeal: Explore how to use Instagram, a platform that favors visually appealing content, to showcase your property’s unique features and attract potential guests.
Collaborating with Travel Influencers: Find out how to partner with travel-focused influencers to promote your property. Learn the art of selecting the right influencer who aligns with your property’s vibe and can drive meaningful engagement.
Running Engaging Giveaways: I’ll guide you through setting up compelling giveaways that not only increase your following but also create a buzz around your property. Learn how to make these giveaways more effective by collaborating with influencers for broader reach.
Whether you’re new to Airbnb hosting or looking to elevate your existing listing, these strategies range from simple tweaks to more advanced marketing techniques. This video is filled with actionable tips and insights to boost your Airbnb’s visibility and appeal. Tune in now to transform your Airbnb listing and captivate your target audience!
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Expand Transcript
What’s up guys, in today’s video, we’re going to talk about five creative ways that you can market your short term rental property to get more bookings. And we’re going to start with the least creative way to market, I want to share with you a little bit of nuance, and that’s marketing on OTAs. Now, OTAs, online travel agencies, those are just any of your platforms like Airbnb, booking.com VRBO. So obviously, not a crazy revolutionary or creative way to market your short term rental property. But one thing that I think people do a really good job of, or a really bad job of when it comes to creativity on OTAs is their cover photo, I want to highlight this quickly, I didn’t want to do this video without talking about your cover photo, at least a little bit, because it’s the one opportunity where creativity can really really make a huge difference. Now, what you really want to do, what I recommend doing to get a bit creative with your cover photo and try to find something unique, that’s actually going to work really well is two things. Number one, go and look at some of the home pages on Airbnb, Airbnb breaks their listings up into different categories now. So you can look through different categories of listings and look for the ones that show up on the homepage, and try to dissect and do a little bit of investigative work on what makes those properties stand out and allow them to be on the cover. Now, in most cases, a stunning cover photo is one of the elements that these listings have, that just gives them a leg up over other properties on the platform. And so that’s step number one is trying to get some inspiration from some of stunning cover photos you see on some of those home pages of Airbnb. Number two is anytime you want to experiment with a cover photo, go and search for a property the same way that someone would search for your property in the same area with the same kind of search criteria that you suspect someone would look for. And what I like to do is take a little small version of whatever photo I’m thinking about using for my cover photo. And I just kind of overlay it on my screen over those search results. And what you’ll find is that in a lot of instances, your cover photo just kind of blends in with everything else. This is again, where you want to get creative and you want to try to find a cover photo that’s really going to allow your listing to pop to shine to stand out from all the competition and don’t do it in a bad way. I’m not saying you should get something crazy, that looks awful, crazy, bright colours, anything like that, you want to find a shot that ideally is going to showcase some of the best features and amenities your property, while also having that photo actually stand out from all the other photos of similar properties on the platform. So you do this in a variety different ways with different like colours, different settings on your photo, different angles, whatever it might be, you want to try to compare your cover photo to the others to make sure it’s actually going to stand out. So that’s just my one quick creative tip for how you can actually stand out more on OTAs. Now that out of the way, let’s go into a slightly more creative, and this video is gonna get kind of more and more creative as we go. But the next more creative way to market your short term rental property will be through emails, everyone’s most exciting, most fun part of their day emails. Obviously, all jokes aside, emails are a really, really great way to market your short term rental platform or your short term rental profile your property your properties if you’re managing whatever it might be. And so the way you want to do this is by collecting guests emails, when they stay at your property with something like stay fi, I’ve talked about them in several other videos where you can basically allow guests to access your Wi Fi by collecting their email address, it’s a really great way to collect guests email addresses. And now you can start remarketing your property via email to everyone that has stayed with you the great thing about collecting people’s email addresses through the Wi Fi is that you not only get the email address of the person that actually booked the stay, but everyone else in their group as well. So can be really helpful. Now, what’s nice about this is that there just aren’t a lot of other hosts doing this. So you can automatically stand out, it’s really, really helpful if you have multiple properties in the same area. So you can kind of cross promote different properties that you have that might be attractive, different groups. And you can also just obviously attract repeat guests who want to stay with you time and time again, by doing this kind of strategy. So it’s really nice. What I like to do is highlight the property in the emails, send out a one email a month highlighting the property and some of the things going on in the area, some of the local things to do the seasonal things to do in that area. It’s really nice, you can let the property speak for itself, market it that way. And it should draw up some additional bookings, you can then send them either to one of the OTAs. Or if you have one setup, you can send it to a direct booking platform where they can book directly with you. And therefore you can give them a slightly better rate. And you can make more money because you’re avoiding the platform fees of an OTA like Airbnb or VRBO. So again, nothing crazy special about that, but it is a more creative way as opposed to just posting on OTA and is almost certainly going to drive additional bookings your way guys just want to take a quick break here to say that for those of you watching who want to build cashflow, and long term wealth by part Interesting Airbnb ease and short term rental properties. There’s a link in the description right down below for a free training that will walk you through my exact strategy for investing successfully in Airbnb ease. Now, if you’re not ready to actually buy properties, and you want to get started managing other people’s properties on Airbnb the same way I got started and build a full time income managing other people’s properties, there’s actually another free training linked in the description down below as well, that will be a really great fit for you. So whether you want to invest in short term rental properties and actually build amazing cash flow and long term wealth by acquiring the assets, buying the properties themselves, or you’re looking to earn a full time income, managing other people’s properties on Airbnb, we’ve got some awesome trainings that are linked in the description down below. That’ll definitely help you out. When you sign up for the trainings, we’re also going to send you a few other tools and resources completely for free just to help you get started. Again, the links to sign up are in the description down below. And both trainings and all the tools are completely free. So make sure to register for the trainings, links in the description down below. Now, a slightly more creative way to promote your short term rental property would be through Instagram. It’s you know, you can use any social media platform really to promote a property but I found Instagram to be among the most effective for promoting short term rental properties. Especially if you have a unique or very aesthetic, Airbnb or short term rental property, it’s really great to be able to go on there and post about it, you can then encourage your guests to follow you, you can do this by the Wi Fi, you can do this just by having things posted inside of the property like hey, follow us here for more details, whatever it might be. And you can build a bit of a social following on Instagram for your property, you can then also reach out to Instagram influencers for promos. So that’s my kind of fourth creative way to promote your property as a short term rental is by doing some kind of influencer promo on Instagram. So you have your property set up on Instagram, you’ve got some really great content there, you’ve got some initial traction. And now if you want to grow it, you can reach out to other influencers in the area. Ideally, travel influencers whose followings are people that want to travel and want to stay at cool, unique places. And you can have them promote your property in exchange for maybe a free accommodation, or you might need to just compensate them. There’s different influencers with different kinds of packages out there. And so you can find an influencer that works for you and allow them to then promote your property so that some of the people on their following are now going to follow you and are going to book with you. You can also have different kinds of calls to action to get people to actually join your email address from your Instagram so that you can then continue to promote directly to them via email, which is another great strategy. And then the next and the final creative way to market your property is going to be a bit of a tack on on top of this. So the nice thing is these ones all kind of compound on themselves, you can start the Instagram, you can have influencers, run, run promotions to you know, attract more people to your Instagram. And the last thing you can do is you can run giveaways. Now giveaways are where you’re gonna give away a free stay at your property for a set date or set, set a nights, whatever it might be, kind of give that away to your audience in exchange for them doing things or napkins, like whether it’s following you on Instagram, liking a photo, commenting, tagging other people so that other people in their network, get into your Instagram, in your kind of network as well. Maybe you require them to join your email list in order to be entered into the giveaway. And what’s really cool is you can combine this with the promotions from Instagram influencers. So instead of having influencers just promote your actual property, you can have them promote the giveaway itself and have them get their followers to join in the giveaway. So this is what I found is going to create the most traction with influencer promotions on Instagram. And it’s also likely going to allow you to have a lot of reach with just one giveaway you can give away just one weekend and have 2345 different influencers promote that one single giveaway. So now instead of getting you know 1000 new followers and you know maybe a couple of signups to your email newsletter for that set of free nights, you’re now going to get maybe three or four or 5000 new followers and a few 100 new people joining your in your your email list just for giving away those couple nights. So it’s a really good kind of cost effective way to grow your social presence, grow your email list and ultimately you’re going to generate a lot more bookings from having that as long as you nurture it effectively. So those are some of the strategies that I like the best as far as creative ways to promote your short term rental property. If you have any other thoughts or any other strategies you’ve used, let me know in the comment section down below. I’d love to hear about them. If you liked this video if you want to insightful if you want to learn more about this you want to know more ask away in the comment section down below and also like this video to show me that this is the kind of content you guys actually like and enjoy. And also just to help me out you know, every time someone likes this video, it helps you get these videos in front of more people. And so anytime you do that, I really do appreciate it. Thank you so much if you did that took a half a second to do that. And also if you’re new to the channel here and you’re not yet subscribed, make sure you do that as well. It only takes half Second, just hit the subscribe button and you’ll stay up to date with the two new videos that we post every single week here on the channel helping you succeed with Airbnb and short term rentals to make sure you hit the subscribe button as well. With all that said, thanks so much for watching this video and I’ll see you in the next one.